Well, we get that question a lot.
One-line answer to that question - what touches your skin matters. Our products are Global Organic Textile Standard (GOTS) certified and meet strict standards for chemicals inputs. Under GOTS, use of harmful colors and toxic dyes is prohibited. You can sleep sound at night knowing you have chosen a product that is free of harmful chemicals and made with certified 100% organic cotton.
Our second answer is the same as why you should care for global warming even if you don't live near a glacier. Taking care of planet Earth is our shared responsibility and we all must play our part. Irresponsible farming methods fueled by increased demand for higher crop yield has led to meteoric rise in use of harmful insecticides and pesticides. Not only do poisonous chemicals seep through the soil and find their way into the food chain, but they also make their way outside their target area by water, air and soil movement. Contaminated water bodies, onset of diseases and illness, and disturbed ecological balance are just some of the ill effects of non-organic farming.